To begin with, let us explain or remind you what a seminar is and why you should use it in your organization.
Seminars are all about creating cohesion
The overall aim of company seminars is to bring together all employees in an original working environment outside the usual work setting. They reinforce the corporate culture and facilitate communication between employees around a common project. In effect, they share moments of conviviality and leisure, thus creating a team spirit and cohesion that encourages synergies and exchanges. It's a fantastic internal communication tool.
So even if the seminar takes place outside the traditional work setting, it remains an important professional event for the internal workings of the company. Companies therefore rely on the corporate seminar format to achieve strategic objectives and get an important message across to their teams.
Not just work...
Throughout the seminars, interactive activities and events can be organized to challenge each other and promote mutual support and individual skills. These seminars are structured around working sessions and incentive or team-building activities. This will help to lighten the atmosphere and share a convivial moment. And, above all, to ensure that your communication messages are well received.
Different seminars, but a common goal...
You may not know it, but there are different types of seminars, all with a common goal: to bring teams together.
Firstly, there are training seminars, used to set up training sessions for team members.
Secondly, there are cohesion and motivation seminars, designed to bring employees closer together. They include sports, fun, and/or creative team-building activities.
Integration seminars to welcome new employees to the company, a key factor in corporate well-being. These seminars are also designed to present the company's values and visions, and encourage exchanges. They will be punctuated by a wide range of events to welcome employees and promote integration.
Management seminars invite managers and executives to take stock of the past year and the operations to be implemented.
And last but not least, sales seminars bring together management and sales teams to take stock and set objectives.
What all these seminars have in common is a memorable and unifying corporate evening.
When is the best time to organize an event?
You can organize a back-to-school seminar, for example, after a vacation period, to kick-start a smooth recovery. A seminar can also be used to take stock of the past year, announce future objectives, work on a specific joint project, reward employees, encourage cohesion or improve communication within a particular department or the company as a whole.
In reality, there's no ideal time to organize a seminar - it just has to fit in with your objectives. It's worth noting, however, that if you prefer outdoor activities, opt for periods when the weather lends itself to them, such as spring or summer.
But why stimulate a workgroup?
Stimulating the group's dynamism and motivation is very important if employees are to be more efficient and productive. Indeed, their state of mind has a direct impact on productivity. Seminars therefore play an essential role in a company's development. Their aim is to further stimulate employees, reaffirm values and convey the company's challenges and visions. To achieve this, the most important factor in making your event a memorable one is that it takes place in an intimate and/or original setting. The venue and the activities chosen must provide an unforgettable experience in keeping with the values, spirit and image of the company and its employees.
It should also be noted that organizing a seminar is also an excellent way to work on the company's image, and to build a genuine brand image to retain existing employees and attract new ones, thus enhancing your employer brand.
All these points make the organization of seminars inevitable and indispensable for any company. But to make them effective and impactful, a few rules need to be respected...
So how do you make your corporate seminar impactful?
For a seminar to have a real impact, the first thing to do is to define a clear, precise objective to help participants understand why they're there and what they're going to do.
You also need to choose an appropriate format, both in terms of the length of the seminar and the choice of venue. This will show that you are taking their expectations and well-being into account. It will help participants get away from their professional routine and stimulate their investment and creativity.
Last but not least, don't forget to pace your seminar so as not to bore employees or, on the contrary, overwork them. To ensure that your seminar has an impact and that participants stay focused and efficient, remember to build a well-paced event, alternating work phases with more relaxed phases, activities or a snack, for example, that will encourage exchanges... Make your seminar dynamic and original!
Impeccable logistics
It's important to remember that an effective seminar is one that's perfectly organized. Everything must run smoothly and without a hitch. In fact, it's hard to keep your employees' attention if there are any pitfalls.
So to make the most of your seminar and ensure impeccable logistics, don't hesitate to call on our Mana Événements team, who will be happy to help and support you throughout your event.
When's the next one?
To measure the effectiveness of your seminar, nothing beats a debriefing. You can canvass participants directly after the event, to gather their opinions and criticisms. And you can also send them a satisfaction questionnaire afterwards, so that you can build new seminars based on their feedback and desire to make your events ever more relevant and impactful. At the same time, you can empower your employees and include them in the planning of your events.
Now you know how to run a successful seminar! To put all these tips into practice and help you organize your next event, don't hesitate to contact us. The Mana Événements teams will be happy to listen to you and offer you seminars that are tailor-made and perfectly adapted to your objectives.
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