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An inaugural gesture is intended to celebrate the completion of years of work, a monument, or an exciting project. The main aim is to make a lasting impression.
So there's nothing like reinventing this symbolic gesture and bringing it up to date.
It can be participative, original, and even collaborative. The advantage is that it can be personalized and adapted to your corporate identity. For example, if you're a fan of events, proposing a giant fresco to create synergy around a common, rewarding objective could be a good alternative. It's a way of echoing your objective, making it memorable and lasting over time.
You don't have to worry about the scissors not cutting the ribbon... we've got plenty of other creative solutions to mark the highlight of your inauguration.
We reveal our secrets for a successful inauguration
You're setting up a business, opening a store or a new premise, and you want to get the word out about it, develop its visibility, and maximize your sales opportunities.
Organizing an inauguration is just what you need!
This event will enable you to build up approval for your location or project among your staff and guests, and it will be a wonderful souvenir shared by an entire economic and social ecosystem.
Of course, for many, an inauguration is still synonymous with a solemn ceremony, with the image of a public figure cutting a ribbon and proudly brandishing a pair of scissors.
Fortunately for you, there's a lot more to inauguration protocol than a ceremonial ribbon and a pair of scissors: there are plenty of ways to mark the launch of your next venture, whatever it may be.
And if solemnity is your thing, why not personalize even your ribbon with your logo, or make the event a little more extravagant?
Think outside the box and impress your guests with a more creative opening gesture
The first thing to do is determine your objectives.
Do you want to attract new customers? Make yourself known to key influencers ? Bring in as many people as possible? Be seen by professionals in your sector?
If you have several objectives, there's nothing to stop you planning two inaugurations. The first, aimed at professionals, the press, investors or prestigious guests, with a fairly corporate approach, and the second, to welcome your prospects and customers, but this time more in the style of an open day.
Organizing an inauguration takes time and highlights a project that has cost you money. That's why it's important not to neglect the public unveiling, and to keep thinking big right up to the moment when the spotlight falls.
The event will bring together many of the players needed to make the project a reality.
It's also where people will form their first opinion of your brand, and you're going to make a big impression at the reveal, so you might as well go all out and make a positive impression on those you're inviting.
Your guests will relay the information, take photos and videos, post content on social networks and give you visibility, and there may also be press coverage... So it's ESSENTIAL to think about this moment to make a lasting impression.
A striking, meaningful inaugural gesture
If you're inaugurating a new brand, it's the perfect opportunity to propose a strong inaugural gesture to highlight your new visual identity. You could, for example, reveal your logo by displaying a giant 3D logo.
Offer creative workshops such as a giant collective interactive fresco led by a professional, prepare a giant version of ribbon and scissors, place an oversized object linked to the company at the center of the event and make it the highlight of the reception... There are many alternatives that can help you make a difference.
Normally, you'll be bringing together people who are important to your company's future at your inauguration. So, it's also an opportunity for you to highlight your plans and future objectives, and to get your message across.
Organize a time for a speech or a talk on your company's mission and values. This could include a reminder of your financial or social objectives, initiatives to improve well-being in the workplace for all stakeholders, or a presentation of the project initiators.
Finally, don't forget to thank donors, investors, employees, and guests!
Think event scenography to fine-tune the details.
The decoration and scenography of your event are elements to be taken seriously: each element must be strategically placed to catch the eye. Don't hesitate to use light to create focal points and highlight certain details that will make all the difference.
Communication around the event should not be put on the back burner, as it is essential. You can't organize an event like this without doing everything possible to ensure that it has a positive impact downstream, whether in terms of visibility or brand awareness.
You have to think the event through so that every element adds value and generates positive spin-offs. To achieve this, it's essential to adapt to your guest list. If there are journalists present, plan a dedicated area for photo shoots and interviews, with a specially designed backdrop.
If you want to make your guests feel special, consider handing out leaflets or a personalized Welcome Bag, so that they leave with a little something extra.
We're with you from A to Z
A memorable event doesn't have to be all glitz and glamour. The secret of a successful event is one that reflects who you are. The event must reflect the identity of the project and be in line with its values.
We're here to help you put the spotlight on your projects and leave your mark with a turnkey event.
Mana Événements is an agency that brings together experts in the organization of positive, professional events that reflect who you are.
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