Have you ever known those plastic pens with the logo on them that people are desperate to give you? That banal notebook given to you by your bank that you'll never use? Goodies have taken a beating, and preconceptions tend to associate them with low-quality, never-used objects.
But think again! Today, their purpose goes far beyond simple advertising.
As we have seen, Quality of Life in the workplace has become essential. Companies are seeking to instill a strong culture and convey values. The attention paid to improving QWL therefore also involves offering to its stakeholders.
81% of French people remember the brand on their goodies.
Goodies: a unifying object.
From now on, the act of giving a goodie must provoke an emotion and directly evoke a story. Goodies are no longer simply given as gifts; they symbolize a strong, positive memory that is materialized.
The wide choice of objects to personalize means you can appeal to your targets with more special attention. You anchor a positive experience in people's memories. Thanks to this one-off gesture, you can rally your teams around a shared object and a shared experience.
Goodies play a significant role in building brand relationships. Logo-stamped gifts create a link between the brand and those who receive them. It makes them feel valued and makes them want to build a long-term relationship. In this way, promotional items become part of a virtuous system.
Goodies provoke emotions. They are original, innovative, funny, and useful.
What are the best times to offer goodies?
As you've already guessed, this is the best way to cultivate a good working relationship and ensure that your staff are always well looked after. Celebrating a good result for the company or the completion of a project are well-known occasions for giving goodies to employees. But now, goodies should be considered for a multitude of other occasions. They are a sign of recognition, a token of appreciation of the work done, and a way of re-motivating or reinforcing the image of the company.
What kind of events should you offer them to?
At the end of the year, the Christmas period, the vacations approach, a year comes to a close, and the cold weather makes you want to get together for some warm, convivial moments. You can then choose to create the event around your Christmas tree and a tasting of a typical snack: shortbread, chocolates, wine and hot chestnuts. It's an opportunity to thank your staff and strengthen ties. Here, it's even the ideal opportunity to offer personalized goodies with a personalized note.
To thank your most loyal customers. Those who have been part of your company's growth for months or even years will be delighted at the idea of receiving goodies that match their profiles and that they'll use again and again in their daily lives. You're now part of their professional entourage, with whom they're likely to create a bond of trust and closeness.
To welcome new recruits. This welcome gift is commonly known as a "welcome bag". It generally includes useful day-to-day items, and can be embellished with local products. From the outset, this thoughtful gesture will help create a bond between the brand and its new employee. This recruitment, almost qualified as a micro-event, implies a positive change, so it's important to make it known and felt. What's more, it's a great way of motivating the new employee from the outset.
In the end, every occasion is a good one, and at every event, promotional items can be an added value:
- Opening evening
- Team-building activity
- Seminars
- Company evening
- Night happening
- Trade fair
- Convention
Choose the right goodies for your event.
Today's multitude of choices gives a greater dimension to this object. Choosing a wooden pen rather than a plastic one, or an organic cotton t-shirt, will help to assert certain values, such as environmental awareness.
Wireless headphones or a loudspeaker, broadcasting good-quality sound, reflect the importance the brand places on the quality of its service and offering.
Thanks to careful selection, goodies can be put to good use. They become value vectors, creating memories. At Mana Événements, we help you choose the right ones, and those that take environmental impact into account.
Traditional objects that always put a smile on your face:
- Chocolate
- Pen
- Pouches
- Stickers
- Lighter
- LED key ring
- Bottle opener
High-tech items for those who are always connected :
- USB key
- Battery backup
- Stylus
- Eco-friendly multi-connector cable
Eco-responsible items for those who care about sustainability:
- Organic cotton clothing
- Tote bag
- Insulated water bottle
- Bamboo lunchbox
- Straws
And even items for gardening (planting cards, tools...) or cooking (aprons, utensils...) and much more. There's so much to choose from that it's hard to find a sector where goodies can't be present. They embody a material souvenir that is increasingly considered and valued in a world where everything is becoming virtual and digital. They can be made 100% in your image, to match the target and/or the occasion.
A communication medium to animate your communities on networks.
You might not think about it right away, but goodies are a way of making the switch to the virtual world. My polo shirt that matches those of my super team? My modern, colorful, everyday coffee mug that goes down really well in a story for #mondaymotivation? Or my personalized gym bag to motivate me to go to the gym? Honestly, who doesn't want to spread the word!
In fact, relaying the object on social networks, or being relayed by those who have received it, will create a buzz. It's a simple way of continuing to boost your image and profiles. A successful, well-thought-out gift, at the right time, is also a gift that's more likely to be re-posted and get people talking. In this way, you build brand awareness and encourage people to adhere to your brand and what it stands for. But above all, don't forget to start from a good feeling, and don't strictly expect the results of your action. It's still a gift!
On a team-building day like the one at Lac du Salagou, we'd be delighted to see a selection of personalized items, wouldn't we? With the sun beating down and the energy spent on the activity, a cap, a fan and a water bottle are the ideal kit.
Customer opinion who used the goodies to support an event.
"We had a yoga session at the office with personalized mats (...). since then I've taken up yoga and my mat accompanies me every morning." Lisa
So don't wait any longer, take advantage of the budding and effervescence of spring to reschedule your events and mark the occasion with the perfect goodies for the occasion, recommended by our team!
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